Data provides companies with an all-encompassing view of the market conditions and consumer needs and preferences. It informs better decision-making. The immeasurable value attached to data has given rise to the web scraping industry, fraught with numerous scraping solutions that promise to deliver. Against this background, choosing the right tool

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If you’re a developer interested in technology and computers, you might be wondering which career options are best. The computer and information technology field is vast, and you’d be surprised at the wide variety of available jobs. It’s important to do plenty of research when figuring out what career you’d

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With personalized marketing, the marketer seems to have the Holy Grail in his hands. Due to technological developments and big data, a brand reaches the right person at the right time in the right place. The consumer of today expects personalization and brands that use data-driven marketing see that in

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Have you actually ever wondered why only a few people purchase from your website, if any at all, even if you get many visitors every day? It may have something to do with what marketers call the “seven touches” that consumers need before they actually buy something or act on

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Brand promotions nowadays are leveraging the far stretched reach of social media video marketing. If you wish to promote your business or brand digitally, the best way is to use social media video ads with a mix-up approach. There are different ways to use social media videos. Some include product

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The advertising world has taken a shift in the latest years from its traditional banners to social media platforms. People love to advertise on social media platforms to reach more people, and it has been deemed effective by social media marketers. If you have still not advertised on the various

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